Nike invests in adaptive footwear

Nike's (NYSE:NKE) new self-lacing shoe innovation, which it calls adaptive lacing, is more than a gimmick. It has potential to represent a major new platform in athletic footwear. Even more, it highlights the company's culture of relentlessly innovating and leading.

Dec 23, 2018 CEO Mark Parker said in a quarterly earnings call that the shoe will be launched as a "new adaptive performance platform in basketball at the  Jan 16, 2019 The Adapt BB uses Bluetooth to pair with your smartphone, and the mobile app is going to make it easy for you to save your adaptive fit settings  Feb 15, 2019 The Adapt BB sneaker is Nike's new self-lacing basketball shoe, representing the latest in Nike's boundary-pushing E.A.R.L. (Electro Adaptive  Nike will start shifting its £280 self-lacing shoes next spring. The executives made reference to an “Adaptive” performance basketball shoe. “I'm excited to 

Nov 20, 2019 Adaptive fashion, which includes hands-free footwear, has found a keen audience among the estimated 61 million people with a disability, from 

Nike Invests in Adaptive Footwear The sportswear giant is set to purchase an undisclosed stake in the laceless shoe company Handsfree Labs Inc, in bid to create apparel that's easier for people with disabilities to wear. Adaptive fashion, which includes hands-free footwear, has found a keen audience among the estimated 61 million people with a disability, from cognitive, mobility and sensory difficulties to more Nike revealed a new shoe called the Nike Adapt BB on Tuesday. The shoe features the next generation of Nike's EARL self-lacing technology, as well as a companion app that can instantly change how the shoes fit using Bluetooth. Nike gearing up to launch its adaptive lacing footwear. In early March, Nike showcased its new self-lacing footwear—inspired from the shoes worn by Michael Fox in Back to the Future II. Also known as “HyperAdapt 1.0,” the shoes automatically tighten up when the foot is placed inside them. NIKE’s first step in making adaptive footwear a reality came with the introduction of the NIKE hyperadapt 1.0 — a performance shoe that automatically laces and fits to the shape of each wearer’s

NIKE HYPERADAPT Welcome to the future of footwear. Step into a shoe that comes to life when you put it on. It lights up. It senses you. It adjusts to the shape of your foot and activity in real time. You run, it runs. You jump, it jumps. It's a revolution disguised as a robot, disguised as a self-lacing shoe.

Nov 20, 2019 Adaptive fashion, which includes hands-free footwear, has found a keen audience among the estimated 61 million people with a disability, from  Step into the future of footwear with Nike HyperAdapt self-lacing shoes and experience E.A.R.L. technology as it automatically senses and adjusts to your foot. What is Nike FlyEase? Easy-entry footwear systems designed to help athletes put on and secure their shoes—with zero compromise to fit and performance. Mar 1, 2019 Brand Finance names Nike 2019's most valuable fashion brand in the world. It created a Motion Adapt Bra that is described as “hyper-adaptive” and “super comfortable. Recognizing that women's footwear and apparel globally is having doubled our investment in innovation, we see the potential for  Jul 6, 2014 Constant innovation has been the byword for Nike's success. In those days, Bowerman would often rip apart the Tiger brand shoes to see how Continuous revitalisation needs constant investment in consumer research become more nimble and adaptive, not just in product development, but also in  Dec 23, 2018 CEO Mark Parker said in a quarterly earnings call that the shoe will be launched as a "new adaptive performance platform in basketball at the  Jan 16, 2019 The Adapt BB uses Bluetooth to pair with your smartphone, and the mobile app is going to make it easy for you to save your adaptive fit settings 

Mar 1, 2019 Brand Finance names Nike 2019's most valuable fashion brand in the world. It created a Motion Adapt Bra that is described as “hyper-adaptive” and “super comfortable. Recognizing that women's footwear and apparel globally is having doubled our investment in innovation, we see the potential for 

Nike Invests in Adaptive Footwear The sportswear giant is set to purchase an undisclosed stake in the laceless shoe company Handsfree Labs Inc, in bid to create apparel that's easier for people with disabilities to wear. Adaptive fashion, which includes hands-free footwear, has found a keen audience among the estimated 61 million people with a disability, from cognitive, mobility and sensory difficulties to more While Nike has an ambitious revenue target for 2020, the company plans to achieve this as sustainably as possible. Recycled materials are being used in 71% of Nike’s footwear and apparel products and the company plans to send zero waste from contracted footwear manufacturing to landfills by fiscal year 2020. NIKE HYPERADAPT Welcome to the future of footwear. Step into a shoe that comes to life when you put it on. It lights up. It senses you. It adjusts to the shape of your foot and activity in real time. You run, it runs. You jump, it jumps. It's a revolution disguised as a robot, disguised as a self-lacing shoe.

Step into the future of footwear with Nike HyperAdapt self-lacing shoes and experience E.A.R.L. technology as it automatically senses and adjusts to your foot.

Innovative Nike FlyEase technology allows athletes of all ages and abilities to get their shoes on and off more easily, while providing a flexible, secure fit. Nike processes information about your visit using cookies to improve site performance, facilitate social media sharing and offer advertising tailored to your interests. The information on NIKE, Inc’s investors website, inclusive of presentations, earnings call transcripts, and all other information presented, may contain forward-looking statements, estimates or projections based on expectations as of the original date of those materials. Nike's (NYSE:NKE) new self-lacing shoe innovation, which it calls adaptive lacing, is more than a gimmick. It has potential to represent a major new platform in athletic footwear. Even more, it highlights the company's culture of relentlessly innovating and leading. Nike Invests in Adaptive Footwear The sportswear giant is set to purchase an undisclosed stake in the laceless shoe company Handsfree Labs Inc, in bid to create apparel that's easier for people with disabilities to wear. Adaptive fashion, which includes hands-free footwear, has found a keen audience among the estimated 61 million people with a disability, from cognitive, mobility and sensory difficulties to more Nike revealed a new shoe called the Nike Adapt BB on Tuesday. The shoe features the next generation of Nike's EARL self-lacing technology, as well as a companion app that can instantly change how the shoes fit using Bluetooth.

Nov 22, 2019 Nike's FlyEase Continues Smart Innovations in Growing Adaptive investment in Handsfree Labs Inc., a pioneer in hands-free footwear